Video-Led Marketing

Let's Make Waves

Trident is a hybrid marketing and video production agency utilising the most powerful tool in online marketing to deliver top results on all platforms.

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Why Video?

Prospects need to trust you before they'll pick up the phone. Video is the one format that lets them see how you work and judge for themselves, before they've ever spoken to you.

  1. They watchSee how you work
  2. They trustJudge for themselves
  3. They callAlready warm

But Great Video Needs the Right Distribution

Paid social puts your content in front of the right people. Organic is where they decide whether to trust you.

The Trust Layer

Organic Social

Organic isn't where your leads come from. Its job is trust: it's where a prospect checks you're the real deal after they've seen an ad, been referred or searched your name.

Where they check you out
  1. Facebook
  2. Instagram
  3. LinkedIn
  4. YouTube
Our Services

What We Offer

Trident is both a marketing agency and a video production agency. Video-Led Socials brings the two together as one monthly partnership, with strategy and content built as a single system. Custom Productions is our production side on its own, for businesses and agencies that already have their marketing covered.

Video-Led Socials

A complete video-led marketing system: creative production plus paid and organic social, run as one retainer. Built for Australian SMBs who need qualified leads and a credible online presence.

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Custom Productions

Need video production without the marketing system attached? We work as a production partner for businesses and agencies who already have marketing covered but need video capability, fully white-label on request.

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Brands We've Made Waves For

Our video-led marketing system is built to turn attention into measurable growth. Here is what it has delivered for two of our clients, from more followers and viewers to more profile visits and more traffic to their websites. We track and report on these numbers month to month, so every result is something you can see.

What Our Clients Say

Testimonials

A few words from the teams we partner with.

Recent Work

From warehouse walkthroughs and project processes to podcast episodes and Shorts, this is the kind of video we make for our clients every month. Each piece is built to earn trust, educate and move people to act. Tap any of them to watch.

FAQ's

The things people usually ask before getting in touch. Anything else, we are happy to talk it through.

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How much does it cost?
Every business is different, so we quote individually instead of publishing a price list. Video-Led Socials is a monthly retainer with Base, Standard and Premium tiers, and Custom Productions is quoted per project. Book a discovery meeting and we will recommend the tier that fits.
Who actually films and edits the video?
We do, in-house. Strategy, filming, editing and campaign management all sit under one roof, so nothing is outsourced to freelancers or other agencies, and there is no chain of account managers between you and the people making your content.
What is the difference between Video-Led Socials and Custom Productions?
Video-Led Socials is our full marketing system: strategy, production, and paid and organic social, run as one monthly retainer. Custom Productions is video production only, quoted per project, for businesses and agencies that already have their marketing covered. White-label delivery is available.
Do I need to have marketing set up already?
No. Video-Led Socials is built for businesses without an in-house marketing hire or a generalist agency retainer. If you already have an agency and just need video, Custom Productions is the better fit.
How long until we see results?
It depends on your market, your budget and where you are starting from, so we do not promise overnight results. Paid social gives us data quickly while organic trust builds over months, and we measure and refine every month so you can see what is working.
Which platforms do you work on?
Organic content across Instagram, Facebook, LinkedIn, YouTube Shorts and long-form YouTube, with paid campaigns run primarily on Meta (Facebook and Instagram).
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Ready to Make Video Your Lead Engine?

Book a discovery meeting and we'll walk you through what this looks like for your business.

Book a Discovery Meeting